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Online Marketing is simply creating greater visiblity of your practice through the
use of the Internet, and more specifically, the major Search Engines. Many people
today are using the Internet like they did the Yellow Pages 5 years ago and being
online is critical to your practice. There
are a variety of different ways to achive
online expsoure and EasyMedicalSite will provide
your practice the right solution to generate new patients.
EasyMedicalSite uses a "White Hat" approach to marketing your practice.
This means is that we will not employ nefarious tactics in marketing your practice
that can cause your website to be black listed with the search engines. Our
understanding of how the search engines work and the technical guidelines they require
enables your website to gain popularity and exposure online.
Your website is an extension of your practice. It is critical that the longevity
of your web presence is as secure as your physical practice. We ensure the
integrity of your website is upheld and your reputation is bolstered and not hindered.
Attracting New Patients
Standing out from the crowd
 It's just not enough to have a website anymore. There are 100+ million websites
currently on the Internet and the key to your website's success is attracting patients
to yours.
First, we build all custom sites to conform to the strict standards set forth by
the key search engines. While there are still companies promoting "magic bullet"
solutions in order to rank higher on search engines, it is important to note that
these services are costly and the results are usually short-term.
Secondly, in addition
to adding your website to the major search engines (i.e.: Google, AOL, MSN, Yahoo!,
etc.), we will submit your website to directories, lesser known search engines and medical related websites. This technique will encourage higher "Page Rank"
scores (a measure of a website's popularity) and greater exposure. Over 70% of all Internet activity
starts with either a search engine or directory so it is important to get the greatest
coverage.
Online advertising is the third element in promoting your site and there
are a variety of advertising options out there. The best measurable method
on the Internet today is the Pay-Per-Click (PPC) model, first made popular by Google.
As the model suggests, you pay only when a customer is directed to (visits) your site.
The flexibility of this model is great for small to large practices
where you set the
daily budget you are willing to spend to attract new patients.
Lastly, and usually the one most forgotten; promote your practice's website address
in everything you traditionally do in your business. Some examples would include:
- Mentioning your website address and features on your
voice mail and "night operator" recordings.
- Include your website address in other media advertisements
including radio, television, outdoor, and print.
- Email your current patients about your website explaining
how
they can use it as a valuable resource for their medical needs. This will
also increase your referral business.
- Include your website address on printed office stationary
including invoices, purchase orders, business cards, letterhead, brochures, pens,
etc.
Our team is qualified to manage and guide your online promotion to increase your
bottom line. Targeted campaigns can be developed for your practice with minimal
initial investment. Our experience with online marketing makes promoting your
practice easy!
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How much does it cost?
As a rule, a broad based Search Engine Optimization (SEO) is a minimum requirement
for marketing most websites. Basic SEO costs $349 per year and will generate a greater overall exposure of your website.
Depending on your practice's needs, an online advertising campaign can cost between
$100-$5000 per month. This will include pay per click advertising and/or targeted
"top positioning" on select online directories.
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Free Marketing Consultation
Not sure if your budget can support an online marketing
campaign? Contact us for more information.
or call us at (877) 257-7804
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Marketing Methods:
Website Content
Not surprisingly, but commonly overlooked, the actual content on your website affects
the overall "value" it has to search engines. Today's search engines read your website's
content and place relevance of the content in it's search results to consumers.
That means, the more articles and information you can put on your website to help
consumers make decisions or inform them, the
greater your opportunity to rate higher
in the free search results (commonly
called Organic Search).
EasyMedicalSite will guide you through the process of gathering this content and can
provide custom copywriting services for your website.
Directories and Search Engines
EasyMedicalSite will submit your website to select consumer-based directories,
search engines and medical
websites to increase your overall "broad-based" online exposure. As a result, your
website will not only experience increased traffic but its ranking will be expected
to increase due to the increased exposure.
Pay Per Click (PPC) Advertising
Google, MSN and Yahoo! are the most popular search engines on the Internet today.
All three offer pay per click (PPC) advertising to drive clients to your website.
The key to PPC advertising is to target your potential clients through the use of
select keywords that you think your clients will use when looking for services like
yours.
EasyMedicalSite will manage your PPC advertising using our keyword selection services
and provide proven strategies through the ad creation process. By employing our
experience and techniques, we can target clients that are in real need of your services
and reduce the number of "surfers" to your website.
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